TWiRT Ep. 256 – Audio Watermarking Technology Explained 4-30-15

[vc_tabs interval=”0″ el_class=”podcast-extras”][vc_tab title=”SHARE” tab_id=”1383282623-1-5568d1-24fe3e5e-fc91e57e-f53c932f-ed21f576-08a419f4-c5e5f2f4-95471f94-9ab2″]

[ssba]

[/vc_tab][vc_tab title=”AUDIO” tab_id=”1383282623-2-7168d1-24fe3e5e-fc91e57e-f53c932f-ed21f576-08a419f4-c5e5f2f4-95471f94-9ab2″]

Podcast: Download | Embed

[/vc_tab][vc_tab title=”SUBSCRIBE” tab_id=”1383282733510-2-068d1-24fe3e5e-fc91e57e-f53c932f-ed21f576-08a419f4-c5e5f2f4-95471f94-9ab2″]

[/vc_tab][/vc_tabs]

Audio watermarking for audience measurement (Arbitron/Nielsen PPM®) is in the broadcast industry news. Third party research is offering more detailed measurement of watermarking’s effectiveness on differing audio content. Further, this research is demonstrating that improvements in reliable watermarking detection are possible. We hear from MIT PhD, Dr. Barry Blesser, along with Geoff Steadman, Founder of 25-Seven Systems.

HOSTS

Chris Tobin, IP Solutionist
Kirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting

Guest: Geoff Steadman, Founder – 25-Seven Systems, The Telos Alliance

Follow Kirk on Twitter – @kharnack
Follow TWiRT on Twitter – @TWiRTshow and Facebook

TWIRT IS SPONSORED BY

Lawo and the crystalCLEAR virtual radio console – crystalClear is the radio console with a multi-touch touchscreen interface.   By the Telos Z/IP ONE – the world’s most advanced IP-Audio codec. And by the Axia Fusion AoIP mixing console. Fusion – where design and technology become one.

MORE EPISODES